Valley Fig Growers
Most fig consumers have eaten figs as a snack; many purchasers have also used figs in cooking, either in baked items or in a cooked dish.
Seasonality of Fig Use
| % | |
|---|---|
| Only at holidays | 24% |
| Mostly holidays, but also all year | 32% |
| Throughout the years | 44% |
Fig Usage
| % | |
|---|---|
| As a snack during the evening | 82% |
| At home between meals as a snack during the day | 75% |
| In baked items, such as pies, cakes, cookies or pastries | 54% |
| As a dessert after meals | 61% |
| As an ingredient in a cooked dish | 41% |
| As an hors d’oeuvre or appetizer when entertaining | 28% |
| In a salad | 18% |
| With a packed lunch for children | 14% |
| As a side dish for a meal, by itself | 22% |
| None of those ways | 3% |
Where Consumers Expect to find Figs
| % | |
|---|---|
| Produce | 85% |
| Dried Fruits - Grocery | 12% |
| Baking - Grocery | 44% |
| Other | 2% |
Perception of California Figs versus Imported Figs
| % | |
|---|---|
| California is better | 62% |
| Imported is better | 17% |
| Don’t know/both the same | 21% |
